How To Say No, Communication Techniques & Branding | #AskGaryVee 335

On this episode, Seth steps in for India. We're still trying to find her. And we answer a bunch of hi-ho questions. This is the Gary Vee Audio Experience.

Hey everybody and welcome to episode 335 of the Ask Gary Vee show. We're going old school. There is some variable differences.

Seth is now India. Stunwin is nowhere to be seen. But DRock and Sid are still here so I feel cozy and I'm excited to do the show.

All the questions today come from the app HiHo, where I've been really fascinated by their platform. I started really digging into it and then I decided to get some advisory series

and invest in it. A lot of you have been using it. I think it fits the way that people are doing Q&A in the mobile world,

so I decided to do an episode using that format, Seth. You're allowed to talk on this show. I know you might be. Oh, yeah, yeah.

Not sure what you just said, but let's get into the show. Hey Gary, I know it's really important to maintain your energy and focus on the things that are important. So how do you maintain relationships, but also say no to give yourself the energy to

do and pursue the things that you really need to do? No, this is a great question. I'm not great at no. Ironically, literally yesterday was Monday.

Sunday night or Monday, I started to feel a lot of pressure. I have, which is kind of rare for me. I have a lot going on at VaynerX land. our team who I'm hanging out with right now in general is probably in an interesting point of

transition because I've been incredibly passive by nature with the Gary V content everyone's trying to figure out our way and there's 36 other things I was thinking about my calendar over the next eight weeks and how bad I am at saying no people need help I love karma I love karma which means that you're saying yes to a lot of things

that don't make sense. And so, a couple things. One, it's incredibly easy to say no in the way that I think you're asking the question.

If I can flip for you on stage, could you offer me an internship? No. The reality is, if somebody's asking you for something,

even though it's an important relationship, no different than kind candor, there's a way to have compassionate, explanatory no's. Can I interview you on my podcast?

No. but I'll make you a promise. You get to 100 episodes and I'll do episode 101.

Thank you. If D-Rock, who I'm very close to, asks for something, I can be compassionate

that he wants to work on this project right now. I can explain to him that I'm in a real mess

these next 8 to 12 weeks and then say no. That no is gonna land a lot better than if I'm just saying no.

I think that what we miss in society a lot is the nuanced energies and words needed to deliver the package.

Candor was a struggle for me, like I talked about in 12 and a half. Once I put the word kind in front of it, that package to the delivery of the message

allowed me to be better at it. Compassionate, empathetic, explanatory no's I think are incredibly effective in the way that you're asking the question.

Hey Gary, I'm Real Cities and I wanna make a YouTube channel. Should I make one or three? I want to interview local business owners.

I want to highlight what I'm doing just in my process, and I want to highlight the city and all the features it has. Should I make one channel or three? The answer's one.

I really believe that. I think fragmentation, we've had fragmentation, we've had two in the past. Fragmentation's difficult,

especially with the way that algorithms are going. I do believe that TikTok was a monumental change in the social media landscape. DRock, if you can point up there,

Up there, DRock will show you Tumblr stock. I invested in Tumblr many, many, many moons ago because it was built on the interest graph. For everybody in their mid to late 20s, early 30s,

this is gonna make sense to you. Tumblr was special back in 2008, nine, seven, 10 because it wasn't like who you followed, it was things you were interested in.

And that's why I found Tumblr to be incredibly special. And if I was making videos like this back then, I might have even talked about Tumblr as a better concept than Twitter and Facebook,

which might have seemed historically wrong in the 2020s or the 20-teens, called 2010 to 2020, but the reason I jumped on Musical.ly early, show the clip of Musical.ly stars on Ask Gary Vee

many years ago. On this episode, we talk Musical.ly with Musical.ly celebs. The reason I jumped on Musical.ly early, which later got bought, but was really, in essence,

the American TikTok, and then there was an acquisition, the reason I always believed in TikTok was because it was around interest, right? Your first video might get four million views,

you have no followers. I have 13 million followers on TikTok, but can put out a TikTok that gets only 30,000 views, the next one can get two million.

I always believed in that, and that's kind of where I see the world going more and more. You know, I think that because of that, less destination, less going to someone's page,

but seeing what's in someone's feed allows you to have all three different subject matters stick on your channel. And I think that's what we're gonna be seeing more and more.

Just like I used to embed, embed the YouTube and Vidler videos from YouTube and Vidler on WineLibraryTV.com because we hadn't been used to going to social networks, we went to people's destination websites to consume a video.

I think the same thing's happening within the micro of social media. I think we now can have four, five, seven, 12 different things inside of our channels

the algorithms are now going to be more focused on what consumers are interested in versus who they follow. We're sharp this morning, Sid. We're sharp. What is one, two, or maybe even three conversation techniques that you use to try and get on the good side of all the people that you're communicating with? Not necessarily trying to get something out of it, but how do you just go about

sharing that love with people from the get-go? You know, brother, it's not a technique. It's an intent. I don't have one, two, or three techniques.

I just have my intent.